PHILADELPHIA, Pa. — Good Shepherd Penn Partners is thrilled to announce an exciting evolution in our identity. As part of our ongoing commitment to exceptional, person-centered care, we have unveiled a fresh new name, look and brand message.
As we embark on this new chapter, here are a few updates to look forward to:
1. New Name and Logos
Our employer brand will now be GSPP Rehabilitation, displayed in a modern, balanced design and color palette.
In addition, you will notice a new logo treatment for our Outpatient Therapy services and Specialty Hospital. The new look features the Penn Medicine and Good Shepherd Rehabilitation logos, side by side, to honor our partnership.
Below, you can explore a visual map of our brand evolution and how each logo connects us all:
A downloadable PDF is available, too.
You’ll begin to see these logos displayed across our materials, reinforcing our presence and commitment to the community.
2. Brand Messaging
A new tagline, “We Stand Connected,” embodies the strength, unity and commitment we share with one another, our partners and the people we serve.
Over the years, we have built meaningful partnerships rooted in trust, collaboration and a shared vision of compassionate, high-quality care.
This new branding represents that collective spirit—uniting our people, our passion and our purpose.
Check out our exciting, new hype video and experience the message in action:
A Shared Commitment to Exceptional Care
We are proud of this new chapter for GSPP Rehabilitation and excited for what lies ahead.
Together, We Stand Connected — and this rebrand is just another way to reflect the strength and unity that we share in our mission of care.
To learn more about GSPP Rehabilitation, including our parent organizations, visit our About Us page.